What exactly does web design include?

You may see the word web design a lot at marketing agencies. But what exactly is web design?

Web design, a concept that is often mentioned when we talk about websites, but what does it actually mean? Web design encompasses much more than just the visual aspect of a website. It is the art and science of creating an attractive, functional and user-friendly online experience. Let's take a deeper look at what is included in web design and I will give you four essential tips for effective web design.

1. Visual appeal

Good web design starts with an attractive visual design. This includes use of color, typography, images and layout. A professional-looking website attracts visitors' attention and makes a good first impression. The visual aspect of web design should also be consistent with your brand identity so that visitors recognize you immediately.

2. Usability and navigation

One of the most important aspects of web design is the user experience. Your website should be easy to navigate with clear menus and intuitive navigation paths. Visitors must be able to quickly find the information they are looking for, otherwise they run the risk of dropping out. Also ensure a mobile-friendly design, as more and more people visit websites via telephone. Nowadays we design websites based on a mobile-first principle. So first a clear design for phones, and then for laptops and computers.

3. Content and substance

An effective web design also includes the presentation of content. This not only means attractive texts and images, but also a well-thought-out content structure. Use headings, subheadings and white space to make the text more readable. And don't forget the power of call-to-action (CTA); they direct visitors to the desired actions, such as signing up for a newsletter or making a purchase.

4. Speed and performance

Nobody likes a slow website. Speed is incredibly important when it comes to the findability of a website. And not only the speed as in website speed, but also the speed as in: how quickly can the visitor find something. Put the right things in the important places so that the visitor can quickly find what he or she is looking for. In general, it is important that the visitor is in the right place within 3 clicks.

But the speed of the website itself is also important. So don't save on the costs hosting. No matter how beautiful the website is, with a slow hosting package the search results will be quite disappointing. So in addition to web design, hosting is also very important.

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